2025年12月28日
Recently, CPhI China 2025 was grandly held at the National Exhibition and Convention Center (Shanghai). As one of the first batch of “Key Supported Exhibitions” designated by the Ministry of Commerce, this year’s exhibition attracted 1,200 exhibitors from over 30 countries and regions worldwide, and pooled professional buyer resources totaling 120,000 person-times across all channels. Among them, procurement managers from the health food sector accounted for more than 42%, making the event an annual core matchmaking platform in the health and nutrition industry. sibuwholesale made a high-profile appearance showcasing its weight-loss powder series, high-quality health product raw materials, and full-chain customized solutions. With its outstanding product strength and professional service capabilities, the company emerged as one of the highlights of the exhibition.
During the exhibition, sibuwholesale focused on presenting three core product categories. In the weight-loss powder exhibition area, products with diverse flavors including mango, strawberry and matcha were all on display. The independent small-package design and easy-to-brew feature garnered wide attention from on-site buyers. Through on-site brewing demonstrations, the staff intuitively presented the products’ core advantages of high protein and high fiber content, as well as their application value across multiple scenarios such as office meal replacement and post-exercise supplementation. In the health product raw materials exhibition area, premium raw materials such as plant extracts, peptides and B-vitamins were prominently exhibited. On-site, professional test data was used to demonstrate the raw materials’ characteristics of high purity and high activity, along with their differentiated advantages of good fluidity, resistance to caking and instant solubility in water. These raw materials cater to the production needs of multiple fields including functional foods and beauty & personal care products, attracting many food processing enterprises and beauty brands to stop for consultations.
Leveraging the professional matchmaking platform built by the exhibition, the company’s R&D team conducted in-depth exchanges with purchasers and brand partners from all over the country. For cooperation needs such as cross-border raw material supply, functional product customization and end-product OEM/ODM services, one-on-one solution consultation services were provided. During the exhibition, the company successfully reached intentional cooperation agreements with 3 functional food enterprises from the Middle East, finalizing the cooperation framework for customized weight-loss powder raw materials and OEM production. Meanwhile, it initially reached cooperation intentions on health product raw material supply with 2 cross-border e-commerce enterprises, and completed preliminary compliance docking and demand matching by leveraging the advantages of the exhibition’s “Health Food Professional Visitor Channel”. In addition, the company’s R&D director was invited to participate in the “Functional Food Innovation and Development Forum” held concurrently with the exhibition, where he shared technical insights around the theme of “Application of Natural Raw Materials in Healthy Weight Loss Products”, further enhancing the brand’s influence in the industry.
The company’s principal stated that this exhibition participation not only achieved precise docking of high-quality customer resources, but also enabled the company to accurately grasp the market trends and technological directions in the health and nutrition sector through in-depth exchanges with industry peers. Looking ahead, sibuwholesale will continue to rely on its advantages in R&D innovation and large-scale production, optimize its product system and service solutions, and provide more competitive health products and raw material solutions for global clients.
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